Successfully launching a business remains one of the most difficult challenges that entrepreneurs face. According to the U.S. Bureau of Labor Statistics (BLS), approximately one-fifth of new businesses fail within the first year. Furthermore, the BLS reports that nearly one-half …
Marketing plays a vital role in business growth and stability. It’s the engine that drives brand awareness and consumer outreach. It keeps a company competitive within its industry. It can also help shape a company’s character, which can influence its …
According to the American Marketing Association, marketing can be defined as any set of processes, activities, or institutions that aim to convey the value of a product or service to customers, partners, investors, or the general public. While this basic …
Marketing is an essential component of business because it’s the vehicle that drives recognition and awareness. Without concrete marketing strategies in place to advertise brands and services, target audiences may not be aware of their existence. In traditional marketing, this …
Marketing is an essential component of business growth and stability. It’s also a concept that is much more complex than getting the word out about a company. The act of properly promoting a company, brand, product, or service hinges on …