Adapting Marketing Strategies to Market Shifts On one level, a marketing professional’s job may seem straightforward. The basic objective is assessing consumer needs and pain points and positioning a particular product, service, or brand as the best available solution. What …
Successfully launching a business remains one of the most difficult challenges that entrepreneurs face. According to the U.S. Bureau of Labor Statistics (BLS), approximately one-fifth of new businesses fail within the first year. Furthermore, the BLS reports that nearly one-half …